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CURE Auto Insurance: What You Need to Know
CURE Auto Insurance, which is headquartered in New Jersey, entered the Michigan auto insurance market in July 2021.
Well, kind of. They did not open an actual, physical office in Michigan until August 2023.
Consumer complaints about CURE Auto Insurance are increasing
Is Cure Auto Insurance good in Michigan? To answer that question, you may find it important to know that consumer complaints against the auto insurer nearly quadrupled in 2023, according to the Michigan Department of Insurance and Financial Services (DIFS).
In 2023, CURE Auto Insurance had the third highest number of consumer complaints among Michigan’s 85 largest auto insurers. That means CURE had the third highest number of complaints, even though it was only the 20th largest auto insurer!
CURE also had the third highest complaint ratio among Michigan’s 85 largest auto insurers in 2023 (the complaint ratio is the total number of complaints from an auto insurer’s insureds divided by the millions of dollars collected in premiums from those insureds).
76% of the consumer complaints against CURE Auto Insurance in Michigan in 2023 had to do with claims handling.
CURE Auto Insurance revoked more than 1 policy per day
CURE Auto Insurance company revoked more than 1 policy per day between October 2023 and mid-February 2024, according to sworn testimony by a CURE employee. In the employee’s testimony, it was estimated that 200 to 250 auto policies purchased by CURE insureds were revoked during the 139 days between October 1, 2023, and February 16, 2024. That is nearly 1.5 revocations per day if there was a total of 200 revocations or nearly 1.8 revocations per day if there was a total of 250 revocations.
Is CURE leaving vulnerable Detroiters “underinsured” for No-Fault medical coverage?
CURE advertises in Detroit and targets Detroiters to buy its insurance. In fact, 88% of all of CURE’s Michigan policies are issued to Detroit motorists.
But are CURE’s insureds in Detroit purchasing what they will need in the event of a serious car accident?
CURE certainly appears to be telling its customers that “unlimited” No-Fault medical is unnecessary and that drivers do not need it.
The problem is that it is precisely CURE Auto Insurance’s customers in Detroit, Michigan who need it most. Many Detroiters do not have health insurance. As a result, if a Detroit resident without health insurance is seriously injured in a car accident and he or she does not have “unlimited” No-Fault medical coverage, then that person is dangerously exposed to both financial tragedy and to not getting the critical medical care they will need.
Unlimited No-Fault medical benefits coverage means precisely that – that all necessary medical bills will be covered. There is no dollar limit. This is crucial coverage for Detroit auto accident victims who suffer serious injury – especially those without other insurance. It is also what our own attorneys strongly recommend to all Michigan drivers, including our own loved ones.
Drivers who take CURE’s advice are exposed to crushing medical debt, personal bankruptcy, and to people not getting the critical medical care they desperately need once they have exhausted a lower PIP amount.
What’s worse is that CURE Auto Insurance’s public statements seem to suggest they are very aware – and perhaps even proud – of the fact that many of their insureds are choosing coverage options that can leave them dangerously exposed to medical debt, bankruptcy, and not being able to receive necessary medical care. Here are some of CURE’s own public statements on urging their own insureds to select coverage lower than unlimited No-Fault medical coverage:
- “We are finding that 94% of drivers are selecting options under the new law . . .” (July 1, 2022, CURE Press release)
- “‘94% of all the people that buy car insurance from CURE are choosing an option that was introduced under this new law.’” (Detroit News, August 30, 2023)
- “CURE said 94% have opted for the new no-fault personal injury protection options . . .” (Detroit News, August 30, 2023)
- Eric Poe, President and CEO of CURE, “said about 94% of the customers CURE has written policies for in the state have chosen a PIP coverage that’s less than unlimited.” (Crain’s Detroit, July 20, 2023)
Other public statements by the auto insurer suggest CURE believes that the only reason that unlimited No-Fault medical coverage is recommended to drivers is so insurance agents can make more money on their commission!
For instance, in CURE’s July 1, 2022, press release, Eric Poe, CEO of CURE Auto Insurance is quoted as saying: ““[D]rivers need to shop around and rely less on their agents who are paid a commission on what consumers pay for insurance. The higher the rate, the more money the agent makes. At CURE, we do not use agents.”
In a videotaped interview on the “Michigan Matters” program, Mr. Poe of CURE explained that “[y]our agent or broker that lives in your neighborhood, they get paid a commission, so why are they ever going to tell you, . . . “hey by the way you should choose a new option that will save you more money,” if [their] commission is going to go down?”
In a September 28, 2024, article in the Detroit Free Press, CURE’s CEO Eric Poe, is quoted as saying: “Personal Injury Protection, or PIP, choices under (Michigan’s) new law are not being utilized by consumers. Most drivers in Michigan still use insurance agents to do the shopping around for them. But agents simply do not have a financial incentive to have people choose a lower option of coverage and lower price. If you’re on Medicaid or have your own health insurance you can now choose much cheaper rates with less burden to the car insurer.”
CURE makes drivers pay a 25% deposit on top of their premium
CURE Auto Insurance makes drivers pay an upfront “deposit” in addition to paying the cost of their premium. The Detroit Free Press reported that “[a]ll of CURE’s policies charge customers a ‘surplus contribution’ fund deposit on their base premium” and the “deposit equals 25% of a customer’s initial base premium.” CURE has a link to the FREEP article on its News-Media page.
However, it appears there is more to the 25% deposit issue than was reported by the Detroit Free Press.
The 25% deposit (surplus contribution) “in addition to premiums” must be paid for the first year of coverage by CURE, according to paragraph 3 of the “Power of Attorney” agreement that CURE customers must sign to purchase a CURE Auto Insurance policy.
After that first year, CURE customers can also be required to pay a deposit or “surplus contribution” “of up to 10% of the total annual premium for each year thereafter,” i.e., each year after the first year of coverage, according to paragraph 3 of CURE’s “Power of Attorney” agreement.
Requiring customers to pay more than what they owe for their premium, according to the Power of Attorney agreement, is “for the benefit and protection of all” of the drivers insured by CURE Auto Insurance.
Although the Detroit Free Press reported that it is a “refundable deposit” that “customers get back if and when they decide to leave CURE Auto Insurance,” the Power of Attorney agreement states the deposit refund or “[r]eturn of surplus contributions can occur . . . only with the approval of the Attorney-in-Fact and the Commissioner of Banking and Insurance” and that “such return cannot be authorized prior to the satisfaction of the surplus requirements of the Exchange valued at the next following year-end valuation of assets and reserves.”
Michigan law on reciprocal insurance exchanges, which is what CURE Auto Insurance is, does not address “surplus contributions” nor does it contain any provisions allowing them to be required of customers.
Will CURE Auto Insurance second-guess your doctor?
In 2023, in case 22-2144, the Special Deputy Director of the Michigan Department of Insurance and Financial Services (DIFS) ruled that CURE Auto Insurance was wrong to refuse to pay for a car accident victim’s spinal surgical procedure.
The victim’s doctor had performed the surgery based on the determination that “surgery was necessary to treat” the victim’s spinal injury.
However, CURE Auto Insurance refused to pay for the surgery under Michigan’s No-Fault law, based on the company’s determination that the surgery was “not medically necessary.”
A board-certified neurosurgeon who was appointed by DIFS to review the case concluded that “medical necessity [for the surgery] was supported on the date of service at issue and the treatment was not overutilized in frequency or duration based on medically accepted standards.”
The DIFS-appointed board-certified neurosurgeon also stated that the “spinal surgical procedure” was “justified and in accordance with the standard of care.”
Based on that medical opinion, the DIFS Special Deputy Director reversed CURE’s determination and ruled that the victim’s doctor was “entitled to reimbursement” as well as “interest on any overdue payments” for treatment of the victim on the dates of service in question.
While the facts of this particular case are very troubling, we really do not have a good way of knowing just how many CURE Auto Insurance customers are facing the same claims handling behavior.
The risk of insurance companies “playing doctor” by proclaiming what is and what is not “medically necessary” can easily become catastrophic. In the case above, for example, a spinal disc injury could easily result in partial or complete paralysis if an essential surgery is not performed because an insurance company lacked the qualifications, expertise, and experience to accurately determine what is medically necessary for a crash victim.
To learn more, check out the discussion of Citizens United Reciprocal Exchange (CURE) v. Northern NJ Ortho Specialists below.
Passing Michigan’s new No-Fault law in 2019 was part of CURE Auto Insurance’s business growth plan
CURE Auto Insurance entered the Michigan auto insurance market in 2021 because the New Jersey-based auto insurer saw it as an opportunity to grow its business.
This is true of all insurance companies, of course. No insurer says they want to pay claims out of the goodness of their heart or out of concern for Michigan drivers regardless of whether they can afford car insurance or not.
The difference here is CURE has just been a bit more…outspoken about it.
Here’s CURE Auto Insurance CEO Eric Poe in a videotaped interview:
“For our growth pattern, it’s really finding a reform law or something that’s challenging the state and when there’s a new reform law the environment changes so dramatically that even the big players – the Geicos, the Progressives, the multi-billion dollar companies that have hired thousands of employees to analyze the market, they’re catching up trying to figure out what’s the impact going to be of this new law. So our business strategy is really either creating a new law or helping forge a new law to create a new environment or looking and analyzing a new law and saying okay I think we might know something more than what our competitors know in that space and then entering in that marketplace. So that’s what happened in Michigan. There was a new law for the first time in 46 years. I was fortunate enough to be involved in actually writing the law and so when the law got passed we saw it as an opportunity to say why don’t we actually come in the marketplace before the billion dollar companies come in there and . . . see if we can beat them to the punch . . .”
Hate the new No-Fault law? Blame CURE. Their CEO helped write it.
As an auto attorney and a consumer advocate, there’s a lot I personally don’t like about Michigan’s new No-Fault law – and I’m certainly not alone. Michigan drivers gave up an awful lot and have not received very much in return in terms of savings.
Fee schedules have hammered the quality of medical care for brain injury and spinal cord injury victims. There are hundreds, perhaps thousands, of doctors around the state who no longer will handle auto accident cases at all. Many specialized care facilities and case management services have left the state or closed shop entirely. Limitations on attendant care have been disastrous for the safety and quality of care for the catastrophically injured and for their families.
Victims have lost access to vital medical care because No-Fault insurance will no longer cover all of their medical costs. Obviously, part of this is because Michigan drivers no longer have unlimited No-Fault and it is very easy to have the costs for serious injuries exceed PIP caps that have been selected – especially for CURE Auto Insurance customers who are encouraged to choose lower PIP limits instead of unlimited No-Fault. It is also due to the new medical fee schedules and because fewer medical providers are available to provide the necessary care and treatment that victims need in order to heal and to meet their challenges posed by their injuries. Countless numbers of case managers, specialized brain injury treatment facilities and residential care facilities, and skilled medical professionals are no longer available to help people who need help after serious auto accidents.
A great deal of well-deserved scorn has been heaped on the politicians who approved the No-Fault changes – and then silently stood by, doing nothing as the effects of the changes devastated the lives of victims and their families – but little to nothing has been known up to this point about the people who are actually responsible for writing this horrendous law.
Until now.
CURE Auto Insurance’s CEO Eric Poe boasted in a videotaped interview that he had a hand in writing the 2019 changes to No-Fault, which includes the medical fee schedules and attendant care limitations. Specifically, CURE CEO Poe stated: “I was fortunate enough to be involved in actually writing the law.”
Based on what was reported by Crain’s Detroit, CURE Auto Insurance CEO Poe and other insurance CEOs must be very pleased with his efforts: “Poe said since the medical fee schedule was instituted, no-fault insurance is now the most profitable line of car insurance in Michigan.” (Crain’s Detroit, July 20, 2023)
CURE waited to come to Michigan until the law included medical fee schedules and caps on No-Fault medical coverage
For nearly a decade before it actually entered the Michigan market in July 2021, CURE Auto Insurance had talked about coming to Michigan to do business. But, ultimately, it refused to do so until Michigan changed its No-Fault law. That did not happen until 2019.
At the August 2023 ceremony for CURE’s opening of its office in Detroit (its first and only office in Michigan), CURE CEO Eric Poe according to The Detroit News stated that he had made a promise to Detroit Mayor Mike Duggan “eight years ago that if [Mayor Duggan] could help the legislature pass a bill to put fee schedules and caps in place that [CURE] would expand our business into Michigan.”
CURE Auto Insurance – whose full name is Citizens United Reciprocal Exchange – insured approximately 75,000 drivers in Michigan at the time of its only Michigan office opening in Detroit in August 2023, according to The Detroit News.
To put that in context, in Michigan in 2023 (the most current year for which data is available), there were 7,439,610 “licensed drivers” and 9,931,742 “vehicle registrations,” according to Michigan Traffic Crash Facts 2023 Facts At-a-Glance. That means CURE insured approximately 1% of Michigan drivers.
What do the courts say about CURE Auto Insurance?
There are several cases involving CURE Auto Insurance currently pending in the Michigan Court of Appeals. No opinions have yet been issued.
However, in the state of New Jersey, where CURE is headquartered and where CURE has been writing auto insurance policies for years, there are several cases involving CURE that have been ruled on by the New Jersey Court of Appeals and the New Jersey Supreme Court.
Here are a few examples:
- Citizens United Reciprocal Exchange (CURE) v. Hackensack UMC – #A-3330-21 – Appellate Division – 2024 – CURE’s insured “sustained life-threatening injuries” in a car accident, necessitating emergency surgery and extensive treatment over 11 days of hospitalization. The total bill for his medical care was $204,963.75. CURE used the legal maneuver called “accord and satisfaction” to pay only $45,479.04 in personal injury protection (PIP) benefits of its insured’s medical costs. Read the full appellate opinion here.
- Hackensack Meridian Health v. Citizens United Reciprocal Exchange (CURE) – #A-1486-21 – Appellate Division – 2023 – CURE’s insured was “critically injured” in a car crash and spent 25 days in intensive care. The total bill for his medical care was $360,172.42. CURE tried unsuccessfully to use the legal maneuver known as “accord and satisfaction” to pay only $67,445.67 in PIP benefits of its insured’s medical costs. The trial court ruled that CURE could not use “accord and satisfaction” in this case. The Court of Appeals said CURE’s “use of accord and satisfaction in this case was a ploy to undermine the alternate dispute mechanisms available under PIP law.” Read the full appellate opinion here.
- Citizens United Reciprocal Exchange (CURE) v. AHS Hospital Corporation – #A-2723-18T2 – Appellate Division – 2019 – CURE’s insured was injured in an automobile crash that resulted in $20,000 worth of medical bills. CURE “paid less than $3,000” toward the medical costs. The case went to arbitration where the arbitrator ruled that CURE had to pay the “remaining balance.” Specifically, the “arbitrator disqualified CURE’s expert and rejected the expert’s findings because she determined the methodology used was unreliable and flawed . . . Ultimately, the arbitrator found [the medical] charges were usual, customary, and reasonable, and CURE Auto Insurance failed to provide competent evidence to contradict” the claim for the remaining balance. Read the full appellate opinion here.
- Citizens United Reciprocal Exchange (CURE) v. Northern NJ Ortho Specialists – #A-1669-15T3 – Appellate Division – 2017 – The doctors for CURE’s insured recommended and performed surgery on the insured “following an automobile accident.” CURE denied the claim under the insured’s PIP coverage “as not medically necessary” and refused to pay for the surgery. The case went to arbitration where the arbitrator “concluded” the evidence “rebutted CURE’s claim that the surgery was not medically necessary” and ordered CURE to cover the cost of the surgery. The trial judge “confirmed the arbitrator’s decision was grounded in substantial evidence found in the record.” Read the full appellate opinion here.
- Citizens United Reciprocal Exchange (CURE) v. Perez – #A-67-13 – Supreme Court – 2015 – After rescinding its insured’s automobile insurance policy because she made material misrepresentations in her insurance application, CURE Auto Insurnance sought to deny coverage under the policy for the liability claim filed by the person who was injured in a crash where CURE’s insured’s vehicle was at-fault. The New Jersey Supreme Court ruled that CURE had to pay on the innocent third-party’s liability claim: “[W]e find CURE liable for respondents’ third-party bodily injury claims.” The high court explained: “[W]e conclude that where an insured elects to add the basic policy’s optional $10,000 coverage for third-party bodily injury in their original contract [as the insured did in this case], the insurer shall be liable to innocent third parties for the contracted $10,000 amount as the minimal amount available under our compulsory system of automobile insurance coverage, even when that basic policy is later voided.” Read the full Supreme Court opinion here.
- Citizens United Reciprocal Exchange (CURE) v. Martinelli – # A-4810-16T3 – Appellate Division – 2018 – After CURE’s insured’s vehicle was involved in a crash that injured a third-party, CURE tried to deny coverage, contending that “post-loss misrepresentations” by its insured during CURE’s investigation of the accident violated the New Jersey Insurance Fraud Prevention Act. The trial judge concluded that the alleged material misrepresentations by CURE’s insured were “not relevant and germane to the insurer’s investigation into the accident” and that they were “of no consequence to the investigation.” Subsequently, after a bench trial, the court ordered CURE Auto Insurance to provide coverage to the third-party who was injured in the crash involving CURE’s insured’s vehicle. The Court of Appeals said “[w]e see no reason to disturb the judge’s findings, which are supported by adequate, substantial and credible evidence in the record. We conclude that CURE’s contention that [its insured] violated the FPA is without sufficient merit to warrant discussion in this opinion. . . . We note briefly, as did the judge, that [CURE’s insured] made no knowingly false or misleading material statements to CURE. On this record, we see no basis to conclude a FPA violation occurred.” Read the full appellate opinion here.
- Ledrich v. Kier and Citizens United Reciprocal Exchange (CURE) – #A-2722-21 – Appellate Division – 2022 – After a car crash victim suffered catastrophic injuries that ultimately took her life, CURE sought to avoid paying out $800,000 for her “extensive hospital, hospice and funeral expenses” by denying the victim’s brother’s PIP claim based on CURE’s contention that the victim was a “nonresident relative” of her brother and, thus, she was not covered by his CURE auto insurance policy. The trial judge ruled that the victim was a “household” member under her brother’s CURE policy and that CURE was “‘responsible to pay out PIP benefits due to the catastrophic injuries sustained by’ the victim in the subject accident.” The Court of Appeals agreed, noting that “CURE’s contentions . . . lack merit.” The court also stated: “We reject CURE’s argument” that it “should not be required to pay PIP benefits on behalf” of the victim. Read the full appellate opinion here.
How to File a Complaint Against CURE Auto Insurance
If CURE Auto Insurance has not been treating you fairly and is improperly denying your claim, you can file a complaint with the Michigan Department of Insurance and Financial Services.
To fill out a complaint against CURE Auto Insurance right now, click here for the online complaint form.
You can also file a paper complaint against CURE. Click here for the “Insurance Complaint Form” and an informational brochure.
Click here to learn more about the overall DIFS complaint process.
Filing your complaint against CURE with the DIFS is the right thing to do. You are not powerless. As DIFS says:
- “If you are concerned your auto insurance company is unfairly delaying or denying your claim, charging you the wrong premium, or otherwise is not performing as required under the law, DIFS is here to help.” (“File a Complaint” page)
Reasons for your complaint
You must tell DIFS why you are complaining about CURE Auto Insurance. If the reason for your complaint is one of the following, then be sure to say so and provide details in your complaint to DIFS:
- CURE improperly denied your claim
- CURE unilaterally rescinded your auto insurance policy
- CURE unilaterally has tried to cancel your auto insurance policy
- CURE refuses to pay for your medical care because CURE claims it is “not medically necessary”
- CURE is not making timely wage loss and other No-Fault PIP benefits under your policy
- Unreasonable delays in CURE’s claims handling of your auto claim
- The CURE adjuster is not returning phone calls, emails, and is not communicating with you
Michigan Law: Michigan’s No-Fault law requires auto insurers to pay No-Fault PIP benefits within 30 days after receiving proof of the fact/amount of loss and if the auto insurer fails to meet that deadline then the benefits are “overdue” and the auto insurer is liable for penalty interest. (MCL 500.3142(2) and (4)).
Did you know? Under Michigan law, the people at insurance companies who sell auto insurance policies to drivers must possess “good moral character” which means they must have “the propensity . . . to serve the public . . . in a fair, honest, and open manner.” (MCL 500.1239(3); 500.1200, 338.41(1))
Tips for making a consumer complaint that will be taken seriously
If you follow the tips below, it will enable DIFS to provide you with meaningful help:
- Provide your CURE auto insurance policy number
- Provide a detailed account of what CURE did that you want to complain about
- Provide copies of email and written correspondence with CURE which documents the basis for your complaint
- Provide dates of phone calls with CURE (including summaries of what was discussed and what CURE told you)